Getting started selling your creations online raises a key question : which platform should you sell on? Etsy, Shopify, Amazon Handmade, Faire, Ankorstore, Choose… Each solution has its advantages, but the choice depends on your target audience and your objectives .
At Gaveau and Co , we support artisans, designers and brands in launching and developing their business :
✅ Advice on choosing platforms
✅ Etsy Shop Optimization and Advanced Strategies
✅ Creation of marketing and packaging materials
✅ Development of a white label offer
🔹 Do you sell to the general public? → Etsy + Shopify + Amazon Handmade
🔹 Do you sell to professionals? → Etsy + Faire + Ankorstore + Choose
Let’s see together which platform best suits your project !
🎨 Sell to individuals: Etsy, Shopify & Amazon Handmade
If your goal is to sell directly to consumers ( B2C ), visibility and differentiation are essential.
🛍️ Etsy: the essential platform for creators
For years, Etsy has been THE international reference for creators and we have made it our flagship platform with Pomelo Création (@PomeloFR) .
Thanks to a small budget and without risk , we were able to launch and sell in France and internationally , with growing success.
🛒 Ideal for : craftspeople, creators of stationery, jewelry, decor, clothing and personalized objects.
✅ Benefits : Superb visibility, global traffic, ease of use.
❌ Disadvantages : strong competition, need to optimize your store to stand out.
💡 Our Etsy expertise : Thanks to our experience, we can support you with the best Etsy techniques : SEO optimization, creation of product sheets, management of reviews and promotions, analysis of trends, etc.
🛒 Shopify: to create your own independent store
Ideal for : creators who want an e-commerce site without depending on a marketplace .
✅ Advantages : no commission on sales, full customization.
❌ Disadvantages : traffic management and marketing required.
💡 Our advice : Shopify is perfect for professionalizing your business and developing your branding .
🚀 Amazon Handmade: visibility and volume
Ideal for : Designers seeking high visibility in a global market .
✅ Benefits : Access to Amazon customers, credibility, ability to ship via Amazon.
❌ Disadvantages : strict validation and need to have production capable of keeping up with demand.
💡 Our advice : Use in addition to Etsy and Shopify if your production allows it.
👉 Ideal strategy for B2C creators : sell on Etsy for visibility, use Shopify for your independent store, and add Amazon Handmade to reach a wider audience.
🏢 Sell to professionals: Etsy, Faire, Ankorstore & Choose
If you want to sell wholesale to stores and resellers (B2B) , it is essential to position yourself on the right marketplaces dedicated to professionals .
📦 Do: the marketplace for independent retailers
Ideal for : designers looking to work with physical boutiques and concept stores .
✅ Benefits : Bulk orders, access to thousands of resellers.
❌ Disadvantages : need to have an offer adapted to B2B with specific prices.
💡 Our advice : An excellent option for expanding your reseller network in France and internationally.
🛍️ Ankorstore: the European leader in B2B
Ideal for : brands wishing to sell in France and Europe .
✅ Advantages : highlighting European creators, ease of payment management.
❌ Disadvantages : requires good pricing and a volume strategy.
💡 Our advice : Combine with Faire to maximize your B2B sales .
🏪 Choose: a more selective alternative
Ideal for : Brands targeting high-end retailers .
✅ Advantages : qualitative selection of partner stores.
❌ Disadvantages : smaller order volume than Faire and Ankorstore.
💡 Our advice : A good lever for positioning a premium brand .
👉 Ideal strategy for B2B : sell on Etsy to reach professionals and individuals, use Faire and Ankorstore to work with boutiques, and Choose for premium resellers.
🎯 Gaveau and Co: comprehensive support for success on every platform
No matter your choice of platform , standing out is essential . Gaveau and Co supports you with a turnkey offer to structure your business and boost your sales.
📦 Launch and develop your store
✔ Advice on the best platform according to your product and your target
✔ Optimization and management of your Etsy shop
✔ Differentiation strategies and customer review management
🖨️ Printing & packaging
✔ Supply of personalized packaging : boxes, labels, kraft bags.
✔ Business cards, flyers, stickers to strengthen your image.
✔ Custom wooden displays for shops and markets.
🏷️ Development of your white label offer
✔ Custom cards and posters under your own brand.
✔ Scratch-off stationery, plantable cards, planting kits, posters.
✔ Goodies and personalized items to resell in store.
📈 What strategy should you choose to sell your creations?
🔹 Do you sell to the general public? → Etsy + Shopify + Amazon Handmade
🔹 Do you sell to professionals? → Etsy + Faire + Ankorstore + Choose
🔹 Want a mix of both? → Multiply channels to maximize your opportunities
Thanks to the success of our Pomelo Création (@PomeloFR) store on Etsy , we are promoting this platform which allows you, with a small budget and without risk, to get started and sell in France and internationally .
💬 Need help optimizing your Etsy shop or choosing the best strategy? Contact us and let's move forward together!
